Sunday, December 29, 2019

Legalize Marijuana; Annotated Bibliography Essay - 1381 Words

Annotated Bibliography on the Legalization of Marijuana Marijuana is the most commonly used illegal substance in United States and in many other countries; this is a statement that seems to be in each article that is written about the legalization of marijuana. This is a subject that has been up for debate for quite a few years now. There are many people who support the legalization of this drug and are strongly convinced that marijuana is not a drug in which one should be punished for, but rather a drug that should not be frowned upon and seen as a way to help our nation economically and medically. On the other end, there are also many people who support the criminalization of marijuana and believe it is a drug that should remain illegal†¦show more content†¦To produce different plants, genetic cross-breeding is performed, as well as using different techniques for growing the plant. The main psychoactive ingredient in marijuana, which is also the most responsible for its intoxicating effects, is known as delta-9-tetrahydrocannabinol, or THC. THC is one of the cannabinoids found in marijuana, and there are over sixty of them. It is the cannabinoid that produces the high, and although there are other cannabinoids present, the effect is different with the absence of THC. They interact with THC to affect its impact in a variety of ways: enhancing or attenuating it, speeding up or slowing down its onset, and influencing how long the effect lasts (Caulkin 7). According to the authors, recent studies have shown that there is another compound in marijuana that is increasing the attention of both scientists and medical marijuana providers known as cannabidiol, or CBD. CBD is not an intoxicating product, and does not produce a high when alone, but some researchers claim it may calm the anxiety produced by THC. Some research suggests that marijuana with a better balance between CBD and THC is less risky than the high-THC, low-CBD strains that now dominate the upper end of the marijuana market (Caulkin 9). With scientists discovering the new compound CBD, it makes them more interested in doing further research in order to discover more roles of other compounds

Saturday, December 21, 2019

Argumentative Essay On School Shootings - 898 Words

There has been an average of one school shooting every week in America since the Sandy Hook shooting. On the fourteenth of December, 2012, in Newtown, Connecticut, 20-year-old Adam Lanza not only killed his mother in her home, but also twenty children and six members of staff at the Sandy Hook Elementary School. This was to be the third deadliest mass shooting in U.S. history. The Huffington Post reports that as of 2014, there have been over 200 school shootings. These have resulted in at least 94 deaths and over 156 serious and minor injuries. And, with an issue as emotive and contentious as the murder of school children, the question has been frequently asked: why do school shootings happen? When there is a mass killing at a school, its†¦show more content†¦As said by Justin Nutt, a social worker who has discussed this an online article: Bullying has been around ever since the first cave man decided he was better than the second. Mental Illnesses affect millions every day, and yet millions of people dont attempt mass murder every day. Mary Muscari is a forensic nurse at Binghamton University who has researched mass killers, and she has said that There are certainly a lot of people who have a lot of things wrong, and theyre not committing mass murders. Even when you look at mental illnesses, most people with mental illnesses are not violent. So how could someone commit a mass shooting? Many psychologists have given their own thoughts as to why someone would fulfil such a deadly personal mission. For the most part, it would appear that many school shooters do what they do for their moment in the spotlight. In this day and age of modern technology, theres no doubt the killers face will soon be on everybodys social media feeds and on the front of newspapers all over the globe. Others, however, may commit a mass shooting to make themselves seem powerful. This is common when the shooter has been a victim of bullying or abuse, as being the one with control over everybody else gives them a certain rush of adrenaline and feeling of dominance they may have never had had before. But sometimes, it seems, they are just lacking a moral compass. On September 11, 2014, the New York Daily News published anShow MoreRelatedDevry Engl 147 All Discussion Questions – Graded1196 Words   |  5 Pagesexploring the themes as a researcher would: by creating problem statements. How do you do this? Ask and then answer the question using a sub-topic (see below). Here’s an example. â€Å"For whom is [school bullying] a problem?â€Å" In your post, provide the question and then the answer to the question. For example, â€Å"School bullying is a problem for victims of bullying because. . . .† Complete the statement based on your experience and knowledge. Topic Selection (graded) To prepare for your topic selectionRead MoreGraduation Speech : My Biggest Problem917 Words   |  4 Pagestwo weeks than I had ever done in an English class. I knew that I had a lot of weaknesses, but with hard work and just maybe a little luck those weaknesses soon began to turn into strengths. When we had our first big essay to write I did not prepare very well at all for the essay. My biggest problem was I did not have the will to work on it outside of class. Having the paper turned in on time was going to be another problem for me. When I saw what I made on the paper I knew that I had even moreRead MoreDownfall of Education System was No School Prayer649 Words   |  3 Pagesprayer was removed from public school classrooms in 1962, we have had a 6-fold increase in violent crime, our divorce rate has tripled,births to single mothers have increased 5-fold, the teenage suicide rate has tripled, and SAT scores have dropped 10%.(Creation Today). Reasons that represent why prayer and moments of silence should be allowed in the public school system will be expressed. This essay will represent the affirmative stance when regarding this topic of school wide prayer and moments ofRead MoreLimited Use of Cell Phones1453 Words   |  6 PagesArgumentative essay    Mobile cell phones should be limited in certain schools Mobile phones can be an issue in certain schools. Mobile phones should be banned in elementary and middle schools. However, phones during class in high school and college should be up to the teacher, whether or not to have them. As youths get older, they become more responsible on how they use their phones. Elementary  schools  shouldn’t  have  phones  period.  The  kids  shouldn’t  have  a  phone  that  young.  They  don’t  need  it  for  many  reasonsRead MoreMy First Time Making A Career Goal1516 Words   |  7 PagesThese lessons I have learned in this class has been very beneficial and I will carry these lessons in the future. The first essay we did in this course is about narrative essay and the topic I had chosen was my first time making a career goal. There are many things that I learned when I was writing narrative essay in this class. After picking my topic, I made an outline of my essay. I spent a lot of time drafting and recollecting my thoughts about the details and descriptions of the topic I have chosenRead MoreBullying Argumentative essay970 Words   |  4 PagesName Professor Writing Argumentative Essay 25 November 2013 Bullying Have you ever seen or experienced bullying and the dramatic effects it has on its victims? Unfortunately nine out of every ten students have experienced bullying in school or online. Many people believe that bullying is a part of growing up and kids do not know any better. Bullies are intentionally causing mental and or physical damage to their victims, which will affect them for the rest of their lives. Bullying hasRead MorePros And Cons Of Violent Video Games1148 Words   |  5 PagesPosition/Argumentative Essay Should teens be able to buy violent video games? No, teens should not be able to purchase video games that contain violent content. Violent video games in a person’s early years could result in much, much worse things later on in life. Studies show that violent video games could result in bullying, criminal activity, or in worse cases, suicide. Games that withhold violent scenes can result in bullying. Children will see what they are doing in their game, and think thatRead MoreArgumentative Essay Gun Control1410 Words   |  6 Pagesï » ¿ English 101 Argumentative/Persuasive Essay 4/12/2013 Word Count 1,255 Readability 12.3 There are new proposed gun control laws in the aftermath of the massacre at Sandy Hook Elementary School in Newton, Connecticut that occurred on December 14th, 2012. This incident claimed the lives of twenty 1st graders and six adults and has set the government in motion to try to prevent future acts of violence by strengthening gun control laws in the United StatesRead MoreAnalysis of Pres. Obamas Speeches2167 Words   |  9 Pagesprecious day. Unfortunately on this peaceful Friday, December 14th , 2012, Adam Lanza took their lives. His motive is unknown. As police arrived to the scene, Lanza committed suicide by shooting himself in the head. This was the second-deadliest shooting in US history, after the Virginia Tech massacre in 2007. This shooting really hurt the nation and they wanted answers. President Barack Obama then delivered three speeches following this tragedy. The first speech was only a few hours after the incidentRead MoreWriting and Research Paper2935 Words   |  12 PagesGrade Percentages Essay #1: (10%) 500 word personal memoir on childhood and family, or a sense of place Essay #2: (10%) 750 argument essay: gender roles Essay #3: (25%) 1,000 word researched and documented argumentative/persuasive Essay Essay # 4 (10%) Mid-term: Critical Analysis Essay #5: (15%) 500 word Critical analysis Essay/ oral presentation Essay # 6: (10%) Final: in-class essay Other grades:

Friday, December 13, 2019

Social Media Affecting Lives Free Essays

Social Media Affecting Lives There is no doubt that social media is expanding drastically in the world, yet this change is not only related to technology and the internet. Social Media is revolutionizing every aspect of our lives. The aim of this document is to summarize some of the important headlines mentioned in the conference that took place in the â€Å"American University of Beirut† on Friday, December 16, 2011. We will write a custom essay sample on Social Media Affecting Lives or any similar topic only for you Order Now The conference went over how social media is changing fields such as education, culture, business, media and journalism, music and art, NGOs, politics, religion, human rights, science, the environment and the personal lives of everyone who is using them. The conference has gathered some remarkable influencers from the Arab Community; it was rich in the speakers and topics discussed. One of the speakers was the British Ambassador to Lebanon, Tom Fletcher, who began his discussion by stating that social media can play a big role in highlighting and challenging human rights abuses. His main points were: 1. Marc Zuckerberg and Steve jobs have impacted people more than did Georges Bush and Osama Bin Laden 2. Social media can be used to get people’s voices heard as they travel must faster online. 3. It can also be used to support the values we believe in versus the forces that oppose those values. This can all be done through social media, and he also discussed that no matter what the boundaries the government put on the internet and tries to manipulate and suppress people, internet always tends to overpass these boundaries. Quote: â€Å"if you pull a wall around our internet, we’ll build another internet around your wall†. During Tom Fletcher’s discussion, the number of active participants who were online in the hall was remarkably noticed. Attendees were able to interact with the speaker as well with other attendees through screens showing live twitter feeds. To Tom Fletcher, the number of people playing with their mobile devices was a welcome sign of engagement rather than disengagement. Another speaker of the day was a Marketing instructor from the AUB, Mrs. Leila Khawli Hanna. She discussed that consistency is the main key when using social media. Twitter has become a pre-requisite for one of her courses; she states that as we develop in our humanity, we meet a lot of people who are somehow shy in engaging or defending their opinions. Mrs. Hanna faces this issue in her daily classes at the university and thus came up with a way to include a screen (with the class page opened) in her class that shows live feeds from the learners. For her, twitter has been proven to intensely improve learners’ participation; even if certain learners were absent on the lecture’s day, they were still able to follow the lecture through tweeting. This has opened a way to increase the interaction whether between her and her learners or between the learners themselves. She communicates a difference between people who follow a management with a digital strategy and those with a social strategy. * Digital strategy Tackles Company will tail * Social strategy Tackles people increases sales, performance, etc†¦ by connecting people together. It creates a community that takes the offline and put it online. Doing it that way will sometimes increase outputs, means and performance. Social media can be risky (having data constantly online available for unethical behaviors), therefore consistency is very important. Some other points of the day: * Farid Chehab from Leo Burnett MENA tackled the impact of social media on activism, stating that while social networks are good at initiating supporting public causes and mobilizing people, it proves less efficient in the long term. This view was echoed during the Social Media in Business panel. The panel placed great emphasis on the positive impact of social media on businesses, it warned however of â€Å"one time hit† (social media campaigns) versus maintained success and stressed the difficulty of continuous engagement with customers. Nevertheless, Farid Chehab followed the online community and published his book on the web (www. pari-rihan. org) for those readers who, having a book in the hand is not a pleasant thing. Ziad Kamel, founder and CEO of the Alleyway group talked about the impact of social media in Food/Beverage business. Before social media, 1 unhappy customer tells 7 people. After social media, 1 unhappy customer tells infinity of people. * Yorgui Keyrouz, founder and action president of â€Å"Donner Sang Compter† organization also discussed the way he uses the social media to spread the word for needed blood. He stated that after going online, his organization was able to help in saving people’s lives more than they ever imagine they would. Some statistics from the day: * 27. 3 million users on Facebook * 1. 9 million user on Twitter * 100 million viewed youtube videos every day * 77% of Facebook users have liked a brand through FB * 50% received customer service via Twitter At the end, social media is here to stay so better use it and benefit from it in a way to increase the volume of the different aspects in our lives, as this volume is diminishing in the real world. Quote: â€Å"If you’re not on social media, you don’t exist. † How to cite Social Media Affecting Lives, Papers

Thursday, December 5, 2019

Embedded Electromechanical Impedance Sensors †Free Samples

Question: Discuss about the Embedded Electromechanical Impedance Sensors. Answer: Introduction: Inationwide investment and their structures have longer service life as evaluated to additional commercial products. The prototypes into civil engineering and the structure is lead to innovative in terms of design with construction. The important structure of civil engineering includes of bridges, buildings and dams. Yaphary et al. (2017) demonstrated that the civil structures are equipped with Structural Health Monitoring (SHM) for ensuring of structural integrity as well as safety. SHM aims to develop of automated systems for monitoring, tear down inspection and damage detection of the civil structures (Tao et al. 2016). SHM system provides real time information, detects defects and monitoring of stress and temperature. It is required to monitor for ensuring of safety and tough service life. SHM system consists of three components such as sensor, data processing and health evaluation system. The first step to set up the system is to integrate of level of consistent structural sensi ng ability. Chopra, Nigam and Pandey (2015) cited that SHM system is based on civil structure which allows remote monitoring with handling of automated system over inspection cycle to reduce down time. The main focus of this paper is to replace of current cycle to inspect with monitoring system which tends to increase damage probability before catastrophic failures (Amezquita-Sanchez et al. 2014). Incidents such as collapse of building are rise into various parts of the world with little warning before it occurs. Due to increase into total number of building incidents, it becomes important to develop detection methods for reduction of buildings damage. Wang, Paur and Ravikovitch (2017) mentioned that buildings as well as critical infrastructure are being monitored such as patient into the hospital, signs for degradation, impeding disability and collapses. The sensors are used to maintain and know the current state of the building structure and technologies to analyze its current situation. Graue r and Morelli (2013) stated that intelligent sensors as well as technologies are used to diverse array of the data and create of structural picture of the buildings that help to determine early detection of the damage due to natural hazards. Research Aims and Objectives The aim of this paper is based on research for designing of SHM for the applications of civil engineering. In this paper, it analyzed piezoelectric based sensing techniques for the civil engineering structuressuch as buildings. The structural design of the building is based on various sensing methods which hold of strengths and weakness to conduct of the building materials. It uses of insulation materials with damage to fibers. The other aim is to analyze the sensor functionality with the service time with extreme loading events. There are various effects that provide consequence on waves propagation with change of measured impedance spectrum. This research study is based on effects where both structure bonding as well as sensor is based on techniques which consist of host structure to monitor the services. Different types of methods are used for health monitoring of the buildings. The main aspect of this paper is to analyze piezoelectric sensor for civil engineering applications. To design of SHM for the applications of civil engineering To analyze the sensor technology methods used for health monitoring To study the damage detection methods able to respond to frequency change method Research questions Following are the questions which are required to analyze in this paper: How are Piezo sensors useful for the SHM into civil engineering? What are the sensor technology methods which could be used for health monitoring? How are the damage detection methods able to respond to frequency change method? The structures of Civil engineering have longer life of service and are very impossible to change the structure or replace them once they are made. Yan et al. (2017) stated that the civil structures that are built can deteriorate any time before they are expected to. The structures mainly deteriorate because of overload, environmental erosion, inspection methods, aging, maintenance lack, excessive use and many more. Civil engineering for SHM (Structural Health Monitoring) system that is effective can diagnose the defects and location in real time (Hu, X., Zhu and Wang 2014).This can help to repair the structure and reinforce them in time so that the safety and structural integrity can be ensured. Methods of SHM (Structural Health Monitoring) systems are applied to structures of civil engineering and to their components at present time. Banerji, Bagchi and Khazaeli (2016) argued that it includes static displacement, methods of identification, testing and also non- destructive method of testing such as acoustic emission, impedance, X-ray, pulse radar, thermal imaging and ultrasonic. The methods of Structural Health Monitoring System are mostly qualitative and are difficult to carry out. Talakokula, Bhalla and Gupta (2014) demonstrated that the materials that are smart include optical fiber sensor, intelligent composites that are cement based, materials of magneto astrictive and piezoelectric materials. These methods are used to provide a new process that is long term and real time civil engineering structures of health monitoring. According to Annamdas and Soh (2016) these materials have sensing technology, driving and sensing function both together, and they can be integrated with civil structure to build an intelligent structural system. Composition of the signal processing, user interface, interpretation software of signal is all included in system of structural health detection (Wymore et al. 2015). Out of all the materials, the piezoelectric material that are represented by only piezoelectric ceramics have the most integrated driving and sensing integration which make the SHM (Structural Health Monitoring) suitable to do all the processes. The phenomenon of Piezoelectricity deals with changing mechanical energy to electrical energy and also vice-versa. The material which possesses piezoelectricity generates electrical charge after the application of mechanical pressure on that material. The vice-versa also happens that when a material gets a geometric change when electric charge is applied on the material. Banerji, Bagchi and Khazaeli (2016) stated the materials of piezoelectric include piezoelectric ceramics, Piezoelectricity Ceramics, piezoelectricity polymers and Polymer composites are used in piezoelectric actuators and the sensors of piezoelectric that are needed for SHM (Structural Health Monitoring) and also for structural repair. There is advantage sand disadvantages of each type of materials that are used in piezoelectric (Zou et al. 2015).The advantages of piezoelectric materials are: Ceramics are very less expensive and are more fabricated than the polymers. The ceramics have excellent electromechanical coupling and have very high dielectric constants. They are very flexible and are the polymer composites and ceramic of piezoelectric are considered to have superior properties in comparison to materials of single phase (Leung et al. 2015). The disadvantages of piezoelectric are: The ceramics are brittle and stiff. The monolithic ceramics cannot be coated on any curved surface which gives a limitation to the flexibility of design of the transducer. The polymers of piezoelectric have less dielectric constant and very low electromechanical coupling. The polymers and the ceramics of piezoelectric have impedance, intermediate dielectric constant and very less spurious mode. Need of Piezoelectric Sensor in SHM (Structural Health Monitoring) in Civil Engineering All civil infrastructures, industrial structures, residential buildings are the most common concrete structures that are available now-a-days. Annamdas, Bhalla and Soh (2017) concluded the life of all such concrete structures gets affected and constantly degraded by different factors such as fatigue, natural disasters, aging and corrosion throughout their life. The degradation that occurs to the structures reduces the disaster resistance ability of the structure and can also lead to full collapse of the structure or may lead to partial failure of the concrete building (Zhang, Lie and Xiang 2013). The safety of property and life of people faces the threat for such accidents if occurs. To mitigate such threat that arrives in the structure, technology of health monitoring in concrete structures is considered as the most important research areas in present days (Lim et al. 2017). Good results have been received from the transducers of piezo ceramic for health monitoring in concrete struc tures. The SHM (Structural Health Monitoring) that are based on piezoelectric are mainly classified into two categories: passive monitoring and active monitoring. For methods of damage diagnosis, technology of active monitoring can further be divided into two parts, stress wave based method and mechanical impedance wave based method. The wave based method depends on the principle to use the sensing property of piezoelectric ceramics so that the actuators that are sensor based are established in the inside structures (Basu et al. 2014). The diagnosis and the identification of the difference between the current signal and the original signal are analyzed and scanned by this process. A new sensor which is known as smart aggregate is embedded in the piezo ceramic patch inside a small block of concrete that is same as the real aggregate that were previously used to monitor the concrete structures health. Baptista et al. (2014) stated that with the new sensor aggregate, the cracks that occur in the concrete structure can be detected and can be effective monitored with monitoring methods that are sensor based. The method of mechanical impedance is used for monitoring the local damage that occurs in the structure. This can be done by comparing the value of mechanical impedance of a structure that is affected or damaged w ith a structure that is perfectly healthy (Chopra, Nigam and Pandey 2015). The technology of SHM (Structural Health Monitoring) that are traditional mainly uses wired network for the collection of data. The traditional method of SHM had an advantage ability of good anti interference. The disadvantage of the traditional methods of SHM is that the system uses large amount of cables and also uses manpower (Talakokula, Bhalla and Gupta 2014). This increases the complexity of wiring and also increase the maintenance cost because due to wiring, the number of nodes in the structure also increases. Some structures also may not permit the use of cable surrounding the buildings for the traditional method of SHM. For making the structure wireless, WSNs (Wireless Sensor Networks) can be applied to the SHM (Structure health Monitoring) for making the structure secure and safe (Zou et al. 2015). The system of WSN (Wireless Sensor Network) is much lower and the cost of maintenance is vey less. The WSN (Wireless Sensor Network) boost the practical use of Structure Health M onitoring to a large scale. Sensor Technology Methods that are used for Health Monitoring in Concrete Structures According to Di Sante (2015) some of the comprehensive methodologies that are determined and located to extent the linear crack in plates, pipes and cracks that are developed on flight time analysis. These are done mainly by data analysis methods which includes wavelet transform. The applications where the sensor technology is used in detecting the health of concrete structures are described as follows: Beams- The data that are experimented to locate a crack in the aluminum beam are based on consideration of wave propagation (Na and Baek 2017). Let the beam that is considered has a length of 650 mm, depth of 6mm, 32 mm width having an elasticity of 73.1 GPa. The density of the beam let be 2,790 kg/m3. Choosing the sensor that is fit for the structure is considered as a very important part of SHM (Structural Health Monitoring). Conventional strain gauge and piezoelectric sensor are attached with the beam at 300mm for comparing it with other structures that are healthy. The signals that are collected are based on the impact force at 0.5mm and 200 mm and 1.0 mm deep (Annamdas and Soh 2016). The linear cracks that are at 450 mm are mainly possessed using the wavelet transform. The second peak is detected by the piezoelectric data where the data of strain gauge is non-existent. The cracks that are deeper than 1mm, both of the sensors give a particular second peak. The result that comes from the piezoelectric sensor is much more reliable and consistent than the strain gauge for locating the damage and can be used anywhere it is needed. Talakokula and Bhalla (2015) stated different boundaries of data are analyzed with three sets of data. This includes fixed ended, cantilever conditions and simply supported. The gauges of conventional strain and the piezoelectric sensor are used to capture the wave signal that has the timings of direct, boundary reflected waves and also reflects damage. These timings that are estimated by technique of signal processing can deduce the damage location in the structure (Padiyar and Balasubramaniam 2016). The results that are received from the experiment indicates the wavelet transform that come from the dynamic response data from sensor of piezoelectric that is used to locate the damage in beams. Plates- According to Zheng (2015) the defects in plate structure, damage extent of the crack, orientation and the location are to be identified by the sensor technology. A foci method is proposed to detect such defects. To understand the concept, an ellipse is to be considered such as PZT1 and PZT2. The foci of two ellipses are considered and the sum of distance from the foci of the ellipse to the crack is constant and is made equal to the major diameter of the ellipse (Hu, Zhu and Wang 2015). To get the exact position of crack from infinite solution that is provided by an ellipse, signals from the sensor or actuator at different locations are to be used. This process allows to construct more ellipse and the intersection will at last give the location of crack that is estimated from the calculations. To get an unambiguous position of the crack, a minimum number of three cracks are needed to do the calculations (Seshadrinath, Singh and Panigrahi 2014). When the position of the crack i s estimated by intersecting three ellipses, the next method is followed to determine the extent of the crack and the orientation of the crack. The extent of the crack can be measured by using smaller tiny step shifts at both the ends. To determine orientation of the crack, the foci of two ellipses is placed collinear with the crack that is identified at two distinct positions (Talakokula and Bhalla 2015). The sensor location is considered as C0S and the actuator location is considered as C0A along a line C0. Taking the Snells Law and the Huygens Principle, the direction of that crack can be determined. This can be done by monitoring the cracks reflection peaks energy in that area for all the lines at different angles (Yan et al. 2017). After the determination of the orientation of the crack, the sensors and actuators are shifted in positions that are parallel to right or left of the line C0 that was considered. The Lamb wave is then actuated and spectrum of signal from sensor is also plotted. The point when the energy peak vanishes from spectrum for the reflection from crack denotes the end point of the crack. Pipes- According to Yuen and Mu (2015) the cracks that are present in the homogeneous pipes can be detected by this proposed methodology. The location, damage extent and the orientation of the crack that occurs in the homogenous pipes can be determined. The attenuation in strength of direct wave incidence of the sensor is observed to determine the crack of the pipe. To interrogate the presence of the crack, four actuation positions on the pipe segment is needed. The actuation position must be placed on two on each end of pipe segment. The circular sensor and actuator of the piezoelectric method can be used to detect a crack in the pipe which is experimentally proved. The proposed methodology of the piezoelectric actuator and sensor also works for aluminum pipes (Zheng 2015). If the pipes are buried under sand, the sensor and the actuators only helps to detect the cracks in the pipes. Experimentally it has been proved that this proposed methodology is capable of detecting cracks that are concealed even when the pipes are buried under the sand. Repair Detection Methods that are used in Civil Structures Different models are studied to repair the detection methods that are detected from the piezoelectric materials. The models help to repair the structure that includes mechanical models to repair the cracks or the beams that are delaminated or the cracks that are in the plate structures under different load conditions (Yuen and Mu 2015). The size and the placement of piezoelectric layer so that it can provide a design that has optimal design in respect to minimize or remove stress singularity at tip of the cracks and all the delimitations can also be investigated. Beams- As stated by Wymore et al. (2015) to repair the delaminated beams that are subjected to static load that are concentrated can be done by piezoelectric patches. Let the delaminated beam that is subjected to static load be P. The delaminated beams can be repaired through piezoelectric patches (Annamdas, Bhalla and Soh 2017). The geometric and the material parameters of delaminated beam let as denoted by E to determine the Youngs modulus of host beam, H is the thickness, T be the width and t be the thickness of upper layer of the delaminated beam. Let the length of the beam be a. the analysis that is done by Youngs module determines the facture of the sliding mode that was induced at the tip of delaminated beam which leads to stress singularity (Zhang et al. 2015). The concept that is involved in this is to balance axial force that is induced in delaminated beam by applying the counteracting force through piezoelectric patch. To repair the delaminated beam, two numbers of piezoelectric patches with same thickness and length are attached. Let the thickness and the length of the patch be ph and pl. To repair the notched beam under the static load and the dynamic load are done by Euler-Bernoulli beam theory (Yan et al. 2017). To repair the beam that is delaminated, the beam is subjected to dynamic loading which is a methodology of close loop feedback control repair by using piezoelectric patches. A local shear force on the area which is delaminated is induced by electrochemical characteristics of piezoelectric material (Basu et al. 2014). The FE method of sensor technology is used to verify effectiveness of the design that is proposed and also repairs the methodology for beams that are delaminated. Plates- According to Wang, Zhang and Zhu (2015) for the delaminated plate repairement under static loading, piezoelectric patches are used by the methodology of analytical model and FE method. In this study of methodology, only a single rectangular delamination of the plate is considered with edge numbering in the plate. Padiyar and Balasubramaniam (2016) stated that the patches of the piezoelectric are bonded on the surface of delaminated area. A static load that is vertical is applied on the surface of the plate that is delaminated. When the load is applied on host plate vertically, then deflection will be created along the area that is delaminated. Elongation along the axial point and compression is done along the X and Y direction of the delaminated area can be induced due to bending of host structure (Duan, Wang and Quek 2010). For the induced compressive and tensile forces that are in delaminated plates, the crack joints initiate shear stress singularity at the lower and the up per layer of the plate which leads to mode of second fracture as stated according to the fracture mechanics. Bandara, Chan and Thambiratnam (2014) argued that due to the given stress concentration on delaminated edge, piezoelectric patches are used to give shear forces between the host delaminated plate and the piezoelectric patch. This can be done by applying voltages on the plates so that the tensile magnitudes and the compressive forces on the lower and upper layers of the delaminated plate. The shear stress of singularity can be erased by this process. Theoretical content or methods Xiang et al. (2013) analyzed that early detection of the damages and defects into the civil structures is a vital process to assist maintenance and management of the buildings. With damage detection methods, it becomes probable to fix structure during early stages of the damage after construction of buildings. The methods used to avoid of accidents such as physical in addition to psychological effects in the society. Seshadrinath, Singh and Panigrahi (2014) stated that frequency domain methods are based on analytical models while LAMB wave methods are based on propagation of long distances with higher modes to present of response waves. Most of the damage detection methods are based on utilization of data into frequency as well as time domain. Following are two of the damage detection methods which are summarized and suitable for this particular project work: Bandara, Chan and Thambiratnam (2014) stated that current inspection techniques are leading the civil engineers for investigating of frequency response method for monitoring as well as global assessment of the structures. This particular method is based on vibration responses which permit to obtain time as well as frequency domain data and then estimation of the changes into structural as well as modal properties like modal damping, resonance frequencies and others. Zhang, Lie and Xiang (2013) argued that with use of frequency response method, its objective is to develop of reliable techniques for detecting, locating and quantifying of the damages. When there is any damage into the structure of the building, there is possibility of changes into dynamic properties such as mass and damping (Klepka et al. 2014). When a crack into the building is observed, then the mass remains unchanged and change into damping is disregarded. In that situation, a proper attention is provided to monitor changes into shiffness. This case is being addressed using this particular method. Piezoelectric methods are based on SHM system where detailed explanation of mode shapes that is set throughout utilizes of scanning laser vibrometer (Gillich and Praisach 2014). The contrasts are set with velocity magnitude response towards specific range of frequency under 500HZ. The purpose of frequency response method is to perform structural vibration based on the health monitoring which reduces dimension of initial frequency response functions of data and then changes into new damage indices. (Foti, Gattulli and Potenza 2014). This particular propose method is such a tool for the structural assessment into real structure as it shows of steady results with investigational data for non-linear detection of the damages. It provides of frequency response functions based on method for the structural health monitoring. Damage detection using of LAMB wave methods Padiyar and Balasubramaniam (2016) demonstrated that cost effective and damage detection is vital for utilizing of composite materials for construction of building. LAMB wave methods are used for damage detection of building. This wave scans are performed on narrow laminated specimens in addition to sandwich beans for monitoring of transmitted waves with piezoelectric based sensing techniques (Tian and Yu 2014). This particular technique provides information related to damage presence as well as harshness of the tested methods. It determines to damage location due to local response environment. This method is appropriate for SHM applications as it is travelling longer distances and applied with piezoelectric actuators along with sensors which need of low power (Dao and Staszewski 2014). This method is implemented by using of separate actuators in addition to sensors for monitoring transmitted waves and reflected waves. Agrahari and Kapuria (2016) simulated the propagation of the lamb waves into plates for using of fixed element code. The current project work utilizes of piezoelectric patches for exciting of anti-systematic lamb waves. The waves are chosen as it propagates longer distances with dispersion and higher modes to present clutter resulting response waves (Agarwal and Mitra 2014). The main way to define propagation of the lamb waves into the material is dispersion curve that plots the phase as well as group velocities opposed to excitation frequency. The curves are being derived as result of wave equation for lamb wave. It is described in terms of the Lames constants (Kijanka 2013). Equality is solved numerically for provided set of constant properties of composite materials. The experimental set up of two of the methods is based on handling of the detectable changes with the natural frequencies. The structural changes into the buildings are administered with correlation. Daoand Staszewski (2013) analyzed that stronger the correlation is set with relative frequency lessening and areas are set below the criticality of the damages. The frequency response methods are related to detect of the changes with larger structures for handling of the power and weight (Neerukatti et al. 2016). Lamb wave methods are used of analytical procedures to detect the damages into the buildings. It represents of square shell elements with prediction of how changes can lead to reduction of the damages. Both the methods are providing of information that is sensitive to local consequences of the identified damages into civil engineering (Cha and Buyukozturk 2015). This particular method is used of analytical survey of the candidate methods for in-situ detection of the damages of t he composite materials. Into the laboratory, the researcher determines the frequency response of the buildings and then a frequency response plat is constructed visually for the purpose to convey of information. The experiment consists of transducer and sensing of others (Stepinski, Uhl and Staszewski 2013). The adjacent transducer is then actuated and sensed with remaining. When there is an increased into damage, then the process is also repeated. This particular experiment is conducted on panel before any damage is inflicted into form of hole drilled throughout the panel at location such that there is intersection of paths among pairs (Alavi et al. 2016). The damage progression information is being implemented into a form of 10 percent of increment into signal amplitude if actuator sensor path showed of reliable reduction into the power across the state of the damage of the composite materials. Analysis, discussion and performance The results from use of Lamb wave method are approved with output of simultaneous strain induced voltage that is set with Morlet wavelet decomposition for driving the frequency (Chopra, Nigam and Pandey 2015). The procedures are carried of beam cases with laminated plates along with bonded stiffness. The voltage time is traced for reasoning of transmitted energy with third specimen pattern. In LAMB wave method, the dispersion curve shows relationship among phase velocity as well as pulse velocity (Seshadrinath, Singh and Panigrahi 2014). At low frequency, few number of lamb modes are being excited such that response signal is noticeable. When the velocity is slow, there is more time required to separate send and receive signals which makes the changes more evident (Bandara, Chan and Thambiratnam 2014). This method provides information on location, extent of damage and its type and it is applied to the structure with piezoelectric devices. This particular method manages to predict the failures based on, limitations of fabricated piezoelectric strain gauges with set of various ranges (Zhang, Lie and Xiang 2013). The research is conducted and based on sampling rate with monitoring of customized software with buffered data series for high data acquisition rate. Coupling is based on functioning with proximity towards the sensors. Increased of the driving voltage increased the magnitude of the lamb wave strain. Into the experiments, drive of the piezopatches at amplitude of 5-10 V is produced 10-25 mV of response due to the wave sensed by PZT patch. Increment of the amplitude increased signal to noise ratio to clearer signal, since PZT patch received of the static noise with a range of 1-5mV of range (Padiyar and Balasubramaniam 2016). Higher voltage is tended to raise drift into the signal, with resolution of abilities of data acquisition system. There is lower power of the SHM system. 5V is the optimal driving voltage which is chose for the experiment (Stepinski, Uhl and Staszewski 2013). Using the SHM approach, four steps are followed to resolve of the damages. The first is to identify of the damage occurred into the structure of the building. Then, the researcher identifies the location of damage, quantification of the damages level and evaluation of the performance of structural damages (Gillich and Prais ach 2014). SHM approach is a cost effective manner and it is focused on damage detection using the modal properties. Therefore, detection of damages is most important into the civil engineering applications. In this particular research study, localization of the damage in beam like structures is based on use of sensitivity analysis of measures (Chopra, Nigam and Pandey 2015). A review is conducted into modal updating methods which consists of sensitivity of the frequencies in addition to mode shapes is provided. Natural frequency sensitivity is being used for the purpose to conduct of damage localization. Most of the methods are based on frequency sensitivity based on damage variables require to proper analytical models. Frequency approach is used in this study for elimination of damages (Bandara, Chan and Thambiratnam 2014). Mode shapes are considered to identify the spatial changes, as it condenses of deformation database for the structure. In current research work, sensitivity of the mode shape is being considered. The construction of the analytical model is not required for localization processes. (Stepinski,Uhl and Staszewski 2013). The results show potential of methods for propagat ion of wave analysis into damage detection applications. Padiyar and Balasubramaniam (2016) stated that the detection of damages into the pipes is determined for location, damage extent and the orientation of the crack. In order to identify the cracks into the pipe, attenuation of the strength is also determined for direct wave incidence of the sensor. Both piezoelectric actuator in addition to sensor are worked for the pipes and overcome with the damages into it. When the pipes are buried into the sand, then both sensors with actuator helps to detect of the cracks within the pipe. Seshadrinath, Singh and Panigrahi (2014) argued that the identified methods are used to detect of the cracks from the building components. Piezoelectric sensing techniques are used to reduce or take away stress singularity at tip of the cracks. Therefore, the cracks that are occurred into concrete structure are detected and it is monitored with sensor techniques (Stepinski, Uhl and Staszewski 2013). When the damage defects are being detected from the civil engin eering applications, then it increases complexity of the wiring as well as increases cost of maintenance. Conclusion It is concluded that the methods used for detecting and evaluating the damage is based on changes into modal shapes and vibration frequency of the structure of buildings. Collapsing of the buildings is considered as incidents which caused damage into the construction work. The identified damage detection methods are used of analytical model of building structure to present undamaged preliminary state. The magnitude of the damages are measured based on changes of stiffness of structural elements. The application of damage detection methods are evaluated based on various simulated damage states of modeling the buildings. The researcher analyzed that SHM has key significant importance to work into civil engineering where there is possibility to manage reduction of cost of life cycle. There is change into time as well as manufacturing cost where structure of neatness for the components workings on the lessening of the weight in addition to the aspect ratios. SHM system consists of system design which is compared to cost set for developing, implementing, operating and production. The identified methods are used to provide effects on propagation of wave with change into measured impedance spectrum. The entire study is based on sensing techniques which includes of host structure for monitoring of the services. It is observed that structural health monitoring is an approach for monitoring the condition of structure. The damage detection methods are using various analytical ways to detect the damages into the building based on frequency in addition to time domains. Using both frequency response and lamb wave methods, the damages are detected within the buildings. It is observed that lamb wave method is using analytical for in-situ detecting of the damages. The researcher has analyzed that frequency methods are mainly used of analytical models for detecting of the damages while lamb wave methods are used of broadcast of the long distances with superior modes for presenting the response waves. The identified methods are used to recognize the damages properly with use of difference data among damaged as well as undamaged bean in addition to plate model. Damage index is considered as function of frequency range and variation of the damage index values. It provides of best possible frequency variety of responses analysis. The results of the analysis proved that this particular method into identificati on of damage with quantifications. It is also concluded that the methods are justified of better evaluation to the method applications. 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Thursday, November 28, 2019

Great Essays - The Great Gatsby, Gatsby, Thomas Parke DInvilliers

Great Gatsby And American Dream "Then wear the gold hat...bounce for her too, Till she cry "Lover, gold-hatted, high-bouncing lover, I must have you"(1). This epitaph by Thomas D'Invilliers, found at the beginning of The Great Gatsby, depicts the dream that Jay Gatsby tries to make a reality. While it embodies characteristics of the American Dream of rags to riches, it is also a moving dream of love and happiness. While Gatsby was a fraud, his life and death show the greatness of the American Dream, not its bankruptcy. The story unfolds in New York during the early 1920's, a tumultuous time for Americans. American culture was just beginning to take on its own identity with the popularization of jazz. The 1920's was also a time of social upheaval where opportunity was the name of the game. Prohibition was the law, thus creating opportunities for business-minded individuals, such as Gatsby, to become bootleggers. During these affluent years in American history, there were many parties and affairs with the extravagance and splendor of kings. Rich individuals, like Gatsby, threw huge parties with "buffet tables...bars with real brass rails...and orchestra[s]" (44). The Roaring Twenties were years where a person who had the "dream" could flourish. The American Dream, as it arose in the Colonial period, and developed in the nineteenth century, was the belief that a person, no matter their origins, could succeed in life. However, this success depended on a person's own skill and effort. During Gatsby's early working years, he started from the bottom as a clam digger, dreaming the popularized "rags to riches" dream. His next stop was the yacht of Dan Cody, where he worked and lived for five years as a steward. Despite the monotony around him, his mind and imagination were never at rest. "Each night he added to the pattern of his fancies...the reveries provided an outlet for his imagination...hint of unreality of reality"(105). After Cody, we know Gatsby joined the army during World War I. Five years after returning from Europe, Gatsby is this incredibly wealthy man with a gargantuan house where he throws lavish parties. The reader learns that this wealth was accumulated through bootlegging, a highly illegal but lucrative trade during the Prohibition Era. Thus, Gatsby achieved his"rags to riches" dream, although his methods were unlawful. What separates Gatsby from the other characters, who are "foul dust that floated in the wake of his dreams (6)," is that Gatsby's American dream was a means for an end to him. His dream continued past just accumulating wealth and reputation. That was only a phase of his "master plan." Gatsby's ultimate goal is happiness, which can only be if Daisy is by his side. He achieved riches and success, but did not become overwhelmed and corrupted by it, although it is relevant to note he used corrupt methods. His dream is a romantic idealism that life can be remarkable and beautiful. Gatsby is not interested in power for its own sake or in money or prestige, but for its ability to help him achieve his dream. For this, Gatsby is willing to do anything and everything. He uses his wealth as a resource to steal Daisy away from Tom. This also includes lying and creating a false impression of himself to others. He is putting on this front to try to become the man that Daisy desires. His extravagant parties are thrown only in hopes that she will come to one and they can get rekindle their old feelings for each other. Ultimately, Gatsby won't enjoy his riches until he has Daisy in his arms. Almost everything we believe Gatsby to be is a fraud. Everything we believe gives us a favorable impression of him though. He is a fraud for one and only one reason-to win Daisy back. For starters, his name, Jay Gatsby, is false. It is really James Gatz, but he changed it when he was seventeen to shed his past and start anew. For me, Jay Gatsby also sounds youthful, invigorating, and somewhat aristocratic. James Gatz sounds too formal and harsh, which does not convey a favorable impression of him. Another key inaccuracy of Gatsby is his educational background, with Gatsby claiming a degree from Oxford. The shocking and somewhat humorous truth is that he went to college for a total of five and a half months. When he was eighteen, he spent two weeks at St. Olaf, a Lutheran college, in Minnesota, leaving because of"its ferocious indifference to the drums of his destiny"(105). He went to Oxford for

Sunday, November 24, 2019

010 Peer Review and Intros Professor Ramos Blog

010 Peer Review and Intros Quick Write Quick Write Who is your audience? Who are you trying to convince with your argument? Introductions Introductions are very important. An introduction has to make a good impression, grab your reader’s interest, and make them want to keep reading. We will focus on starting our essays with a story. Focus on getting your readers attention, and making them care, so that they will want to keep reading. Using Rhetoric Notes Ethos Research Unbiased Pathos Emotional Storytelling So What? Logos Logical History Facts Statistics Evidence Authority/Pros Background Include the Conversation Peer Review . Argument –  a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong. Remember, an argument uses reasons and evidence to persuade. Have you provided enough reasons and evidence to convince us of your position? Keep these things in mind. Peer edit the same way you revise your own work. Be specific in identifying problems or opportunities. Offer suggestions for improvement. Praise what is genuinely good in the paper. Check for: Is the writer’s tone appropriate? Who is the audience? Looking at the essay as a whole, what is the thesis or main idea? Is each paragraph adequately developed? Are there sufficient details and/or   supporting quotations? For the Proposal, make sure you: Define the problem Recognize an audience Create, explain, and justify a plan of action. Persuade readers of the problem and proposed solution. Quick Write What is your plan of action for revising your essay?

Thursday, November 21, 2019

Credit Crisis Essay Example | Topics and Well Written Essays - 750 words

Credit Crisis - Essay Example What most people understand is that greedy banks encouraged people to take out loans that they could not afford to pay, and now they are looking at a windfall of foreclosures since the people are falling way behind their mortgages. What completely befuddles everyone is the fact that how can a singular unit of the mortgage business cause so much chaos How could the whole subprime mortgage business send stock markets plummeting, leave Bear Stearns in ruins, and send the country's economy into a rapid downward spiral Apparently, the confusion is not limited to consumers alone. Even seasoned financial and investment professionals are seemingly in the dark as well. It seems that the financial crisis has shown Wall Street habitus several hitherto unheard of instruments. A good example would be a "liquidity put", a contract so obscure that even the best analysts in the industry had never heard of it. As it is, the housing crisis traces its beginnings roughly a decade ago when real estate seemed like a real steal. Conditions were favorable - an influx of global investments into the mortgage business made it very easy to get a housing loan. The suddenly flush marketplace had mortgage rates plunging, and numerous new innovations were introduced to entice more buyers. The problem was, these same investors were demanding higher... These loans would offer low initial rates as a come-on, and would later saddle homeowners with significantly higher rates as the loan progressed. These investments were then put together into the formerly obscure "Collateralized Debt Obligation" - a highly leveraged instrument which promised big gains and came with tremendously high risk. Simply put, these investors were making $100 million bets with only $1 million of their own money. If their investment rose to $101 million, they earned $1 million. The risk involved was very high, and the peculiar thing was so many institutions ended up getting a piece of it because the U.S. housing market seemed like a sure thing. For instance, banks apparently sold very complex insurance policies on the mortgage debt. With so many parties involved, it is no surprise that once the bubble burst everyone was on the hook. Hence the freefall that has embroiled the financial markets for nearly a year now. Personally, I feel that it would be helpful for people to be well-informed about the housing crisis. It is one of the most pertinent and talked-about topics of the day, and yet it seems that oftentimes people do not know the real score. This is a very serious issue with potentially serious repercussions, and knowing what precisely is going on would be a tremendous plus in making better informed fiscal decisions in the future. As the article conceded however, given the complexity of the financial instruments involved this may be easier said than done. If Wall Street professionals are having a hard time with it, everyone else may be hard-pressed to know what a "liquidity put"

Wednesday, November 20, 2019

In what ways can terrorism be distinguished from other forms of Essay - 1

In what ways can terrorism be distinguished from other forms of violent conflict Can terrorism ever be justified - Essay Example context, it has been noticed that ‘an alternative public policy might target high-risk technologies (civilian airlines, nuclear reactors, etc.) as the source of vulnerability to terrorism, thereby protecting civil liberties by reducing or eliminating the use of such technologies’ (Jurgensen, 2004, 55). The above suggestions could possibly help towards the limitation of violent conflicts in countries worldwide; however this outcome could not be regarded as guaranteed; the appearance and the development of violent conflicts in states internationally cannot be eliminated; it could only be appropriately controlled ensuring that no case of risk for the public safety will occur – a target that can be characterized as quite challenging especially if taking into account the post-September 11th events. The expansion of terrorism worldwide cannot be doubted. Through the years, the measures taken by governments for the limitation of the phenomenon are proved to be inadequate. In accordance with Fleming (1998, 27) ‘an ever-increasing reality in the world today is the threat of terrorism; the significance of the threat cannot be overstated because terrorism transcends both geographic and demographic boundaries; no community or organization is immune from acts of terrorism’. Various other views have been stated in literature regarding the reasons for the appearance and the development of terrorism worldwide; it seems that terrorism is related with specific political options that are contradicted with the interests of particular groups of people – or in some cases with the interests of nations. It should be noticed that in practice terrorist attacks are divided into five major categories: ‘(1) biological, (2) chemical, (3) explosive, (4) incendiary, and (5) nuc lear; while most terroristic events involve one of these, the use of multiple types of terrorism against a target cannot be ruled out’ (Fleming, 1998, 27). The reference to these categories is made in

Monday, November 18, 2019

Respiratory Disease Paper Essay Example | Topics and Well Written Essays - 750 words

Respiratory Disease Paper - Essay Example So, when an allergy arrives in the form of asthma later in life, these cells become overreactive ending in constriction and spasm of airways. Asthma is classified on the basis of severity of symptoms. It is classified into different categories from intermittent to mild persistent to moderate persistent to severe persistent in an ascending order. The frequency of symptoms makes asthma classified as such. These symptoms include coughing, dyspnoea, wheezing of breath etc. This classification system is very important because it determines how treatment of a patient would proceed. Without classifying asthma first, treatment cannot be started because there is a different treatment plan for each category (Yawn, 2008, p. 139). Another way by which asthma is classified is related to allergens to see whether allergy is the factor responsible for precipitating symptoms or not. According to this classification, asthma can be divided into two categories, extrinsic (atopic) where allergens precipitate symptoms and intrinsic (non-atopic) where allergens are not involved. The classic disease prevention system for asthma is based on prima ry, secondary, and tertiary prevention. Primary prevention is based on risk reduction. So, it works by eliminating occupational and behavioural factors which promote development of asthmatic symptoms. Secondary prevention seeks to restrict disease progression by using screening tools. This makes it easier and more cost-effective to control asthma than when symptoms start appearing. Tertiary prevention seeks to lessen the disastrous effects produced by asthma on body. It can also include modification of behavioural and environmental factors to bring quality in life. Much research is done to scrutinize the impact of asthma on society. The cost of asthma to society is staggeringly huge. The relationship between asthma prevalence and society is well established. Research claims that one out of every 12 Americans is exposed to asthma. This means

Friday, November 15, 2019

The Limitation Of Emarketing Marketing Essay

The Limitation Of Emarketing Marketing Essay Take Saks Fifth Avenue as an example, it invited people to go into their shop and take photos about the thing which they find in the shop, they cannot live without, the winner of this campaign can win $1,000. This company use Instagram as a platform to spread this message out of crowd, it also use the participators to help that company to do promotions because people who take part in this campaign needs to go into their shop and find a product that they cannot live without and photo that product and post it on their Instagram pages. Firstly, you need to be fans of that company so that you post your photo on Instagram and the company knows that you have participated. Secondly, this campaign can increase the visiting of the shop or even more sales. Thirdly, when you post photos on your Instagram at the meanwhile, you are sharing something to your friends or people who follow you. Moreover, sometimes when you post something on your Instagram, it can also post something on your twitter a nd Facebook simultaneously. On the other hand, the company only needs to pay $1,000 in order to get access to your social networks. If the company uses traditional marketing strategy, it may need to pay double or triple price in order to get a few seconds of advertisement on TV, but the result is not that big. If you think deeply, the company has a slightly chance to earn back the cost within a few months because participators think that they cannot live without that product, that means they require to have that product in their life, it may encourage their wants so they may spend money on that company so the firm can earn more than the cost. Moreover, if companies organize a lucky draw in Facebook, it may require people to give some personal information to them in order to maintain that activity. Through that lucky draw, the company may need to give out a few products but the company can gain attention from public and collect people personal information to be used in the future. Furthermore, Starbucks organized a campaign on Instagram which encourage people to share their favorite drinks of Starbucks through Instagram and tag Starbucks. Through this campaign, Starbucks gained a lot not only revenues from drinks which people bought and photo it on Instagram but also many advertisements spread among social network due to the fact that when you share your photo on Instagram, you are sharing photo to friends you have on Facebook and twitter which makes you share one photo on multiple channels. Moreover, if one of your friends likes your photo on Facebook, he will also help you to spread your photo to his Facebook with his friends. If this happens continuously, Starbucks will gain attention of their products all over the world. In addition, people who follow Starbuck on Instagram can get large information of products which supplied by Starbucks and Starbucks sells their product by view of third party which is more persuasive. In addition, viral marketing includes tag tool. Nowadays many companies have set up their own Facebook pages which allow them to have many followers. When they want to sell a new product or service, they will tag people who follow their Facebook page to announce the new coming product. Before pop up of e-marketing, people used to sell their product by goodwill and spread by connecting others. Compared with viral marketing, this strategy is low efficient and takes times. Traditional marketing cannot allow people update information immediately, it transports message to customers in a slow way compared with viral marketing which spread like a virus. Affiliate Marketing Affiliate Marketing is one kind of marketing strategy which is popular recently; it works out by using the power of join force. Company finds different industries companies as partners to promote its own products on their website, at the same time company helps its partners to promote and advertise their products. Except promote its own companys products on multiple websites, company also can gain revenue for successful selling its partners products. On the other hand, company also needs to pay partners for transaction of its own products. In order to be successful in affiliate marketing, there are four elements. Firstly, the retailer is used for sales of products. Secondly, the network, which uses to enhance exposure of company products, is essential because it is a platform for company and its partners to share their products with each other and use their network to sell its own product. Thirdly, partners are more important in this marketing because the key term is the joining forc e. Fourthly, customers are necessary because the end of marketing strategy is to sell more products to more customers. Advantages of that marketing strategy are lower cost of marketing, increase the volume of companys website, this marketing strategy also providing extra revenue for company. Affiliate marketing is lower cost of marketing because it charges either cost per sales, cost per click or cost per lead. For cost per sales, company will be charge to pay its advertisement according to sales volumes made by its partners; it will ensure that company only need to pay when company earns money. Additional, cost per click means as long as advertisement click by customers and review, company will need to pay for its exposure. Moreover, cost per lead is a way that company will pay when partners successfully to link customers to advertisement of company and fill their information. Either of way, the cost is lower than usual marketing strategy however, the outcome of affiliate marketing is better than traditional marketing because people can buy companies/ its partners product in multiple places, also co mpany may has its chance to work with big company as its partners to boost up its sales. I would like to use Amazon as an example to illustrate affiliate marketing strategy which it quite successful in Amazon. Amazon began as an e-tailor bookstore. However, after a period of time, Amazon started to use affiliate marketing strategy. Nowadays people want to shop, the first thing comes up their mind is Amazon. Due to fact of many affiliates in Amazon, Amazon can sell variety type of products to satisfy customers needs. Meanwhile, Amazon can earn a huge amount of profit from this affiliate to support its operation. Why people choose Amazon is the key reason why Amazons affiliate marketing strategy becomes successful. Amazon is a well-known brand which is the first requirement. And Amazon is a well-known brand also helps to people to feel safe with clicking on Amazons link which lead to lesser-known company. Moreover, Amazon only takes maximum 30% as its commission which is ridiculously small. This action can allow people to earn more. Proximity Marketing (Mobile Marketing) Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. The reason why mobile marketing has become the trend of marketing is based on the fact of fast development of smart phone. Nowadays almost everyone in developed countries has a smart phone with them typically Hong Kong. People will no longer use PC to connect to internet; they can use their smart phone which allows them to check email, Facebook easier than before. This change ,also rewrite marketing history, it opens more ways to company in order to promote their products to customers, allows people to receive information no matter why they are as long as they have a smart phone with them. Within mobile marketing, people use two main functions of smart phone as a way to promote their products, those functions are texting and Wi-Fi. Texting can be used as a marketing strategy is because there are 10 trillion messages sent globally per day in 2012, can u imagine how often people text? According to this fact, people use texting as a way to promote their product. Did you give your mobile phone number to any shop when you become a member of shop? If yes, I guess you already have experience of getting marketing text which contents the latest news/ promotion of that shop. However, did you realize how quickly you response to text rather than e-mail? According to statistics, 97% of people will response to text within a few minutes, that response rate is 7 to 15 times quicker than email. And that is part of the reason why companies are likely to use text marketing instead of email marketing anymore. Take Netpunch company as an example, it is a company which sells mobile marketing to others. It put a video online on YouTube and tell people how good mobile marketing it is and if people is interested, please send it a text (Netpunch) to the number it provide at the end on the video then the company will inform you more information through text. How convince this way to communicate to your clients? Communicate through text and lowering cost of employees because you dont need somebody to ask the phone call, you just reply peoples text and give more information about things that they are interested. Also, by different text content you can category different needs of people. If you company has ten different types of products by typing different content in text, you can able to identify them and reply information they want to know. Text marketing happens based on customers want to receive more information about your company, through this way, marketing becomes more effective. Also, did you even forward your message received from one company to your friends? When you saw message, you find the discount given by that company is cheap, you may want to forward to your friends so they can enjoy that discount too . In this way, message spreads no only between you and company but also between your friends, company can gain more revenue through spreading process. Compared with advertisement cost, text marketing which is a lower cost and more effective and efficient. Moreover, text marketing also helps to build a two-way communication between company and client. Furthermore, it is easy to track result of that campaign such as A company is offering discount to its customers by sending them some codes when customers come into A company and use their codes. A company is able to identify the result of campaign through codes use by customers. Wi-Fi becomes more and more essential when we use smart phone more frequently. Therefore, people think of ways to promote their product through Wi-Fi system which has in every smart phone. In order to advertise people, company needs to put a system in a public and crowd place such as mall, bus stop etc. Through putting a system in mall, it can identify people by their own smartphone, once they step into mall, the system will send a message to ask whether they want to accept information from the mall, if yes, the system will automatically send them different promotions within the mall. This situation also applies in bus stop when people are waiting bus, they can receive information from companies of selling their product. Compared with bus stop, the way to promote advertisement in mall will be more effective because when people go to mall, they may want to shop for something, thats why people will 100% open and accept to receive information from the mall. This strategy helps companies generate more sales. Limitation of e-marketing: Although there are lots of advantages of using e-marketing, there are still some limitations. We would like to divide that into two big categories which are technology and non-technology. In technology part, lack of sufficient systems security, reliability, standards, and communication protocols, insufficient telecommunication bandwidth, maintenance costs due to a constantly evolving environments and low connection speed are essential to success of e-marketing. Lack of sufficient systems security, reliability, standards, and communication protocols will leads to failure of e-marketing because the infrastructure of communication with customers is incomplete. Due to incomplete infrastructure, companies may not be able to respond to customers in time. This act will make company lose some of its customers. Insufficient telecommunication bandwidth affects the way companies and customers communicate to each other. In order to communicate within the internet, sufficient bandwidth is essential; it affects success of internet marketing. How can you see and spread your message within Facebook without bandwidth? Sufficient bandwidth allows people spread message between others become more effective and efficient. Due to software development tools are still evolving and changing rapidly, maintenance costs may be high in order to keep up with new development of technology. This will make small company step back about using e-marketing because this may be costly to small firm in order to hold an IT team to promote their product online. Companies have low connection speed may lose its customers because some companies use Wi-Fi marketing require a high respond rate to customers, if they fail to do this, they may lose their chance to promote their products to customers. Also, low connection speed may affect the availability people receive information from outsiders. Typically affect mobile marketing because mobile marketing becomes more and more important due to people use mobile to surf the Internet rather than a PC. However, if the connection speed of mobile is so low, it takes 15minutes to get people on Facebook, people may not willing to wait for the time, they may use their PC instead of mobile, it not just only affect mobile marketing but also viral marketing, the speed that message spread between people getting longer, the result of companies will be affected. So far, we discuss limitation of e-marketing on technological way; we would like to continue discuss it on non-technological way which includes lack of personal approach, data may not be updated, content security and privacy issues and physical examination issue. Lack of personal approach will be a major damage to e-marketing, customers may not be able to build up a relationship between customers and companies. Not loyalty to companies will be lead companies lose customers in a sudden. Unlike traditional marketing, salesperson may able to know the name of customer and chat with them face-to-face, e-marketing such as text marketing is just texting between customer and companies, which involves less interaction. Data may not be updated may occur in e-marketing. Small companies may be the largest group that use e-marketing as promoting their product however small companies may have insufficient employees to update their companies Facebook or websites in time. In consequence, companies Facebook or websites are not updated. It may affect the revenue of companies because their new product may not sell well and lose potential customers. Content security and privacy issues also occur when involve in Internet because there is no guarantee that your information will not leak to outsiders. When companies uses Wi-Fi marketing, they may accidently receive many information about customers personal information how to deal with those information is troublesome. The content of text may lead companies to know more about their customers such as their needs and interest or personal information, on the other hand inappropriate deal with those information may lead companies lose huge amount of customers and maybe lawsuit due to leaking information. Unlike traditional marketing, e-marketing does not allow customers to have physical examination on product which is a disadvantage to e-marketing especially when companies are selling food products. Companies may sell their products online however without testing and experiencing by customers themselves, customers may not want to buy it. If companies tell you that its new product A is very tasty, without tasting it are you going to believe it? It may become difficult without tasting; this is a weakness for e-marketing. Recommendations: Outsourcing would be useful to solve data updated and maintenance costs limitation. When companies hire other companies to do their marketing strategy, it can help companies to avoid information of website or Facebook is not update issue. Also, companies dont need to pay a huge amount of maintenance costs because company only need to pay to other companies to help them with maintenance issues. Moreover, companies can send out samples to customers to solve physical examine issue. E-marketing only promote products online without real face-to-face connect and product experience, it leads to less attractive. However, if companies send out some sample to potential customers, they can attract customers after using their products. http://www.standardmarketing.ca/2012/06/use-instagram-your-business/ http://en.wikipedia.org/wiki/Internet_marketing#Limitations http://weblogs.about.com/od/monetizingablog/fr/AmazonAssocRev_2.htm http://mobile-marketing-colorado.com/sms-text-marketing-facts-and-benefits http://emarketingtanzania.com/what-is-emarketing/why-emarketing/disadvantages-of-e-marketing http://www.wewanttraffic.com/ebusiness/emarketing/advantages.aspx http://wiki.answers.com/Q/What_are_the_disadvantages_of_e-marketing http://www.google.com/url?sa=trct=jq=limitation+of+e-marketingsource=webcd=5cad=rjaved=0CFUQFjAEurl=http%3A%2F%2Fwww.cba.edu.kw%2Fabo%2F2007%2FeMarketing%2520ppT.pptei=OFWoUJD3H8T_iAewpYCACQusg=AFQjCNHVk_5JeghkZ56pTH4fqRIGwMA0bw http://blog.i2k2.com/seo/what-are-the-limitations-of-online-marketing/

Wednesday, November 13, 2019

To Kill A Mockingbird - The Character of Dill :: Kill Mockingbird essays

To Kill A Mockingbird - The Character of Dill From their first impression of Dill Scout and Jem feel that, Charles Baker Harris is a small, weedy, but oddly curious child whose name was "longer'n you are". At the initial meeting he was wearing "blue linen shorts that buttoned to his shirt, his hair was snow white and stuck to his head like duck fluff". Even though he seemed odd to Jem and Scout when he spoke of going to the cinema and seeing films like Dracula he automatically had their attention and respect. This initial meeting grows into a flourishing relationship between Dill and Jem and Scout. After this first meeting Dill stays for the duration of each summer at his aunts house and then returning to his mother and stepfather for all we know at that time. Dill returns to and leaves Maycomb many times in the duration of the novel after that visit and their initial meeting. Dill is dreamy, enigmatic and insecure. Unlike the Finch children he feels unwanted until they welcome him under their wing. Dill talks of his stepfather and mother as well off people who show him the sights of the urbanised area that they live in. In reality this is not what the picture is with Dill and his parents. They don't want him and he is passed from relative to relative in an attempt to be rid of him for some time. He is moved on from his one relative to the next when they get tired making Dill feels unwanted although he doesn't show it. As a result of this when Dill comes to Maycomb and meets Jem and Scout, he feels comforted and contented to be with people who have time for him and who enjoy his company. At points in the book when Dill leaves, Scout and Jem miss him as he was the basis of their games during the entire summer. To them Dill is another person to interact with, who plays their games with them and whose company they both enjoy. Dill is also like a book to them because as they interact more with him they unfold more and more of his past rousing their curiosity to want to find out more.

Sunday, November 10, 2019

The exploration of the human nature, of the mind and of experience, forms the basis for the works of writers like John Donne or Jonathan Swift

The exploration of the human nature, of the mind and of experience, forms the basis for the works of writers like John Donne or Jonathan Swift. Swift fully utilizes the psychological realism as he tries to be as faithful to the nature of human mind as he conceives it to be, while Donne injects drama and passion into the lyrical form and enlivens the poem through the speaker's voice. Throughout his poems, John Donne considers his own character, expresses emotions, and searches for a place in a society as well as for salvation. The reader is involved in the drama between the speaker and the â€Å"blank† audience and the use of conceits and paradoxes aid in establishing the change and turmoil within the speaker or the poet. As John Carey writes in his essay, â€Å"this dramatic mode makes the poems intense, but temporary, like masks or costumes. † Thus, Donne can be theatrical, switch roles, expose thoughts and ultimately, â€Å"express divergent states of mind, to dramatize the potential for contraries within himself. (Carey, xxv) Similarly, Jonathan Swift in his work Gulliver's Travels, utilizes Gulliver's narrative voice as a means of characterizing his person but the notion that the protagonist is also an object of Swift's satire makes the reader aware of the perhaps unreliable nature of the narrator. Thus, in their works, both Donne and Swift trace the path of conciousness and the work of the mind and ultimately provide commentary on broad matters such as religion (Donne) or society and p olitics(Swift). John Donne's sonnet 5, reflects the mode of dramtic realism in its exposition of the speaker's thought process and change. The speaker confronts a strong fear of sin and punishment with a plea to be forgiven or â€Å"cleansed†, either by water or by fire. He recognizes himself as a microcosam but also perhaps fears that these â€Å"elements† or substances that we are built of and which are combined with spirituality or soul-â€Å"angelic sprite† will die and be condemned, as expressed in â€Å"both parts must die. † The speaker then calls for heavenly seas, â€Å"new seas† to drown him or at least to wash his world-himself, which if looked through Christian symbolism can indicate his desire to be cleansed or purged from â€Å"black sin†. Moreover, the structure of the poem also conveys the idea of psychological realism and of dramatic mode in that the change happens in line 10. Donne does follow the Petrarchan sonnet style in that the change occurs in last 6 lines but instead of it happening in the 9th line he chooses to place it in the next line. The phrase, that signifies the change, â€Å"But oh it must be burnt† represents a sharp change because the images of tears and water are replaced by fire imagery. The â€Å"flames†, â€Å"fiery zeal† and burning evoke a more dark state of mind and the final realization that the only way toward salvation is by Lord's â€Å"fire†. Thus, this disruption, both in imagery and the poem's structure, common to his style, reflects the thought in process as well as perhaps, Donne's rejection of the form and the accepted. Just as the speaker finds the washing and tears insufficient, Donne perhaps finds the Petrarchan sonnet form insufficient to express his flow of thoughts and emotions. As discussed in class, it is a poetic trick, â€Å"a peculiar combination of playfulness and artificiality in a passionate cry. † The poet thus, does more than just tell, he shows. Gulliver's Travels appears to be a ship doctor's account of his voyages into strange places, but it is actually a criticism of the human race. Book 4 reveals the bestial and brutal view of humanity through the depiction of Yahoos, the servants of a race of horses, called Houyhnhnms who are characterized with Reason. The psychological realism is conveyed primarily though the narrator and the protagonist, Gulliver. For the readers, he is the only source of information and as no contradictory observation are offered, at first it is difficult for the reader to choose a particular attitude. Although the ending and Gulliver's choice of lifestyle may appear ridiculous or on verge of insanity, it is still moving and effective. Gulliver, has undergone a transformation from a proud Englishmen to a man ashamed of the entire species to which he belongs. This shame that he finds is the shame that the reader can clearly see. The ridiculisy behind war, the concepts of greed and envy, the exposition of lawyers, it is all relatable. However the dramatic or psychological component exists in Gulliver's narrative that ultimately reveals the unreliability and irony of his character. As a traveled, adventurous man of experience one expects him to be open minded but in the end, by his stern refutation of all humanity, the reader can realize that he is far from a creature of reason, (that he perhaps believes himself to be) and instead he tends to judge and adapt through identification with a group, much like the majority of human beings. Perhaps, then such detail that Swift adds such as the room where Gulliver sleeps is actually halfway between the Yahoos and the Houyhnhnms, and this can then be seen as the position most of us find ourselves in, between pure reason and pure emotion or between stoicism and eupicurenism. Then the character like Captain Mendez also represents this balance and contradicts Gulliver's perhaps over bitter, generalization of humanity. This depiction also offers the reader an excuse to identify with the better more positive side of human nature. However, Swift continues to show the bitterness and contrast between the Yahoos and Houyhnhms. The filtiness of the Yahoos their diet is contrasted to the Houyhnhnm cleanliness and simple diet. Gulliver cannot live on the repetitive but healthy diet of the Houyhnhnms, and this is perhaps Swift's way of once again pointing at further human barbarism. But at the same time it can be argued that Houyhnhnms are also an â€Å"ironic device† and not an ideal. Their language is limited, they use and exploit Yahoos as servants and they cannot even mourn their dead. In addition, Gulliver's hate for the Yahoos should not be taken at face value(like much of his narrative) because the Yahoos, too, are exaggerations. Just as life of pure reason is inadequate so is the life of pure emotion. Moreover, in the last chapters, Gulliver's behaviour and acts such as buying the stallions and talking to them for hours in the language of Houyhnhnms, or making his wife seat at the far end of the table, are illogical and bizarre. Thus, all the experience he has gone through and the possible understanding, can not be taken very seriously because the narrator who tells us the story lacks critical judgement in a sense that he fails to see his own inconsistencies and flows. This is what makes the novel a satirical one, because as discussed in class, Swift has created a gap between the story itself and the voice telling the story. It is in the place of this gap that the reader enters and needs to make an evaluation. Despite his desire for privacy and the guarding of his poems, Donne appears concerned to involve the reader into the probing and surprising thought process that also perhaps reflects the uncertainty, passion and discovery of the Renaissance period. Thus, both Swift's use of narrative voice and Donne's dramatic mode have the effect of engaging the reader into the work and provoking his judgement. It is through this collaboration that the meaning is generated.